Now I know I spend a lot of time talking about how great print is, and that's because I do think it is great, BUT online marketing has its place as well. I think the best possible marketing campaigns involve all of the mediums, print, online, interactive, etc. Its sort of like when you watch the food network (don't pretend you don't. I know you love it as much as I do!) and they talk about feeding the senses. Well think about eating a bowl of Rice Krispies(yes very gourmet!) Is it the same without the sound? what about the taste? and obviously you want to see what it looks like. Sure we could live without one of these things, but isn't it that much more fun to eat with your senses?
The same thing goes for marketing! If you aspire to reach all of the senses and reach out to your audience in many ways it makes for a more enjoyable experience. Especially in today's world where we "save" an e-mail for an event we want to go to find out the next week we missed it because the e-mail was out of sight out of mind. What if we had gotten an e-mail, a postcard and a reminder magnet? Chances are we would have remembered.
There is a fine line between reminding and being annoying so don't drown your audience, but be sure that your message is heard through the ongoing BUZZ by using a multitude of mediums!
Thoughts? Feelings? What do you think? Let me know!
Have a good one!
Sarah
I feel that reaching out to potential customers on all levels that you wrote about is a must now a days. I know people that just read the paper, work off the net, or watch a lot of TV. We live in a world of evolution and the world is evolving into the technology scheme. I feel that there will always be a place for printing but some companies will falter if they don't get with the times of the technology revolution as well.
ReplyDeleteGreat job Sarah, I love the blog! And the food Network.