Scanlife is a national organization that is involved in the development of a technology that is bridging the gap between print and Internet. With free downloadable software for your phone (http://www.scanlife.com/us/appdownload.html) you have the ability to scan a printed barcode on an item and immediately be linked to a website that can contain more information about the item, allow you to enter a contest, register for an events, receive discounts at checkout and the list goes on and on! (After you download the software try it out on the barcode above!) And the technology is now reaching out to the digital worlds as well as seen in the examples on the Scanlife website, http://www.scanlife.com/us/examples.html.
I am so excited about this technology finally growing some feet because I see this as the future for print and the internet coexisting and thriving off each other! As the internet gets bogged down with so much information we don't know what to do with (who can really keep up with their twitter, blog, facebook, and linkedin and work a full time job?) or has this ever happened to you http://www.youtube.com/watch?v=6jMt6saTqq4? We can turn to PRINT for help! Print has always been able to cut through the clutter and static of everyday life to deliver it's message. Even if the message is read a few days later, IT IS DELIVERED and readers take note.
To learn more about Scanlife and how to go about printing your first interactive project please check out- http://www.scanlife.com/us/index.html
Happy Reading!
Sarah
