Summer is Comin to an End!

Time to get back to work people! I know most parents are singing the "It's the most wonderful time of the year" song because their kids are off to school, but I'm excited because the "I will be out of the office until...." voicemails will be dwindlin and I will finally be able to help people plan, impliment or produce their fall jobs. This might sound crazy. I like my job. What? But I speak the truth, the satifaction I get when a customer calls me in a panic and I can help figure out a solution and get their project done on time is huge. Granted the nature of the beast with sales is that you can't always help or fix everything, but it's the moments when I can that life seems grand. Sooooooo calling all....

CMO's

Marketing Assistants

Traffic Coordinators

Project Managers

Directors of Events, Conferences, Programs, Seminars

Membership Directors

ASK ME FOR HELP! If you need an honest answer, are confused about your options, or just need someone to bounce ideas off of give me a call 571-303-2421. I am all about being honest and having open dialogue so use me as a resource and let's see where we can go!

Have a fantastic day!

Sarah

The USPS thinks we need more rules....

....so here is the newest mailing rule that will go into effect September 8th, 2009. Below is a link that gives you the nitty gritty of the new rule. Please feel free to contact me if you have questions or would like to speak with our Director of Mailing who has more than 20 yrs of experience and is more than willing to help talk you through any questions or concerns.

http://pe.usps.com/FRN/Booklets.pdf

Hope you have a great day!

what makes YOU buy from a new rep?

So the question that always arising in my office after I get a new meeting or after I get a new cutsomer is why did they switch? My immediate answer is price, they saw a new value, they had a new need or they are upset with the service they are getting somewhere else. But I wanted to throw it out there for others to comment. Why do you switch vendors?

10 Reasons to Choose Print

Hello! Just wanted to remind you all of why I choose to work in this industry and why you should have a vested interest as well! First off I love that everyday is different and always changing, but more importantly for you below are 10 reasons you should care about printing:

1. Print provides differentiation (make yourself stand out!)
2. Print offers incredible branding (is your's consistent or could it use some work?)
3. Print makes introductions (even when you aren't there; be at 100 places at once!)
4. Print readers are focused (because they aren't staring at their computer going cross eyed.)
5. Print travels (metro, train, airplane you can take it anywhere!)
6. Print sways trend setters (it only takes 1 good piece to get recognized!)
7. Print drives users to other platforms (websites, donation sites, coupon offers, openings, events etc.).
8. Readers are receptive to print (we take time with print, it take more effort to throw it away than click delete so chances are you pay attention longer!)
9. You can pass along print, and it has logenvity (when is the last time you ran into"this site is no longer available", when you were dealing with print?
10. Print is a lead-generation tool (make more people aware and you will find more people who are interested!)

Now I bet these 10 reasons got your gears turning and thinking about how you utilized print! As always if you have any questions don't hestitate to call or e-mail me. I would love to hear from you! Hope you have a great day!

Sarah
sarahk@hbp.com
571-303-2421

Go Green Get Green ($$$)

Hello everyone on this muggy Thursday afternoon! I think I might have a little something to put a spring in your step! Attention all event planners, marketers, conference organizers etc. We are now offering Green Event Signage at only $50 a pop! Yes with a minimum order of 6, 22" x 28" posters you get each poster for only $50 and get this.... money back too! When you let us know to come pick up the signs after your event you will get a credit of $9.50 on each sign and you are being green because we are reusing the Sintra mounting boards! Everyone wins with this one. Let me know if you want more information about the campaign or have any questions. Hope you have a fantastic day!





Thanks!


Sarah


sarahk@hbp.com


571-303-2421

RIS Breakfast

Hello! It has certainly has been awhile, but since I found at the breakfast this morning that someone was acuatlly reading this I figured now is a good time to start back up! This morning I attended a great breakfast hosted by RIS paper featuring Appleton and Wausau papers. It was really great to see so many distributors, paper mills, printers and designers in 1 room! The main things I'm taking away from the breakfast today were:

• Go Green- HBP is very green and it is only a matter of time before we all need to be. With 100% PCW papers coming down in price and FSC-certification being offered for free at HBP we really need to make smart choices for the future!
• Print isn't going away! Print can help you drive your audience to your websites and online stores. Let me help show you how!
• Use your resources- I know all I want to do is help so ASK ME! If i don't know the answer I can find out. The paper distributors, mills and printers work very closely together and we all want to see each other succeed so help us help you by asking when you want information or clarification (Especially when you have a large budget to have fun with :)!

And now it's time to get back to the sales world! Thank you RIS and Laurie and Nicolette! It was really great to spend my morning with you!

The Power of Paper

Hello Again! With one seminar less than 24 hours away I figured it's time to let you all know about the next one coming up. When you take printing down to the very basics it is literally just ink on paper. So with only two main components, you better make sure you chose the best option for your project. "The Power of Paper" seminar is going to demystify your paper options. Maybe you are concerned about the environment and your footprint.... we will teach you about your options when it comes to going green with your paper choices. Maybe you let your current printer choose your paper because you just don't know what the difference is.... we will teach you about the differenciating factors in papers and what to look out for to ensure you are happy with the end product. Maybe you just want free lunch and a day out of the office...Shhh we won't tell! Come join us one and all for an educational excuse to play hooky from work. Here's the scoop:

November 13th
10am - 12pm (lunch will be provided)
331 S Patrick St., Alexandria, VA 22314
RSVP to Patti Dumas at pattid@hbp.com

Hope to see you there!

Lunch and Learn Seminar- Printing 101

Horray for free food and a day out of the office! We had our first of two Printing 101 Seminars last week and it was fantastic. We had over 20 people attend and eveyone left knowing a lot more than they did when they walked in. I think these seminars are great because they educate everyone and allow communication to prosper between the printers' and the print buyers'. I can speak from experience that it is a lot easier to get a job through the shop when both parties are on the same page and understand the same terminology and it's usage.

And the best part about this seminar is that we are repeating it again in October. So if you missed out on the September Seminar mark your calendar for October 23rd because you won't want to miss out on this one. Here's the deal:

October 23rd

12-2:30 pm

HBP, Inc. Offices

315 S. Patrick St.

Alexandria, VA 22314

FREE Food and Drink

All you need to bring is your smiling face, plenty of questions, and a wanting to learn more about printing. And I can tell you now, that if this time around is as fun as last month's seminar you are in for a fantastic fun afternoon. I do hope to see you there! Please RSVP to pattid@hbp.com.

Print Ameeeeeeerica!

Last Saturday I spent my day at work. And you know what, it wasn't as bad as it sounds. Amy, a colleague who is also a recent Clemson GC graduate, and I were asked to speak at Print America. Print America is a group that meets to discuss a certain aspect of the printing world at a different host location each year. This year HBP was the sponsor and the men attending (yes, this industry is prodominently men if you have not noticed yet) spent a beautiful weekend in Sheperdstown, WV discussing IT solutions, problems and new ideas as well as doing a critique of the HBP plant.

On Saturday Amy and I spoke about our education at Clemson, why we chose HBP, why we chose sales and our progress so far. It was interesting to see how engaged everyone was and how interested all the attendees were in finding out how they could hire young professionals to work for their company. I am proud of my education and it was exciting to share my sucesses with everyone. I think most in attendence were impressed with our knowledge base and I think after speaking with us many will look more indepth into getting interns or hiring young professionals right out of college.

And what is a conference without the nighttime activities? I have included a picture of Amy and I enjoying ourselves at the Charlestown Races where we all enjoyed some adult beverages and Amy and I were able to speak one on one with anyone who had more indepth questions. All in all it wasn't such a terrible way to spend a Saturday!

The Non-Paper Show Extravanganza

Do you want to learn more about your non-paper subtrate options? Come join me at the Non-Paper Show hosted by the Production Club of Washington. At the show we can learn more about the challeges and outstanding opporunties to use non-paper substrates in our projects. I am especially excited to get some new interesting samples that I can share with my customers and my design department. Check out the website (http://www.nonpapershow.com/) to learn how to register. Have a fantastic day!