10 Reasons to Choose Print

Hello! Just wanted to remind you all of why I choose to work in this industry and why you should have a vested interest as well! First off I love that everyday is different and always changing, but more importantly for you below are 10 reasons you should care about printing:

1. Print provides differentiation (make yourself stand out!)
2. Print offers incredible branding (is your's consistent or could it use some work?)
3. Print makes introductions (even when you aren't there; be at 100 places at once!)
4. Print readers are focused (because they aren't staring at their computer going cross eyed.)
5. Print travels (metro, train, airplane you can take it anywhere!)
6. Print sways trend setters (it only takes 1 good piece to get recognized!)
7. Print drives users to other platforms (websites, donation sites, coupon offers, openings, events etc.).
8. Readers are receptive to print (we take time with print, it take more effort to throw it away than click delete so chances are you pay attention longer!)
9. You can pass along print, and it has logenvity (when is the last time you ran into"this site is no longer available", when you were dealing with print?
10. Print is a lead-generation tool (make more people aware and you will find more people who are interested!)

Now I bet these 10 reasons got your gears turning and thinking about how you utilized print! As always if you have any questions don't hestitate to call or e-mail me. I would love to hear from you! Hope you have a great day!

Sarah
sarahk@hbp.com
571-303-2421