This is great news! I was introduced to this barcode technology back in 2007 when I was interning at PrintPack Inc. in Atlanta GA. We did a variety of packaging for just about every consumer item you could imagine. I still notice the PrintPack bug on packaging to this day! But before I get off topic let's get back to the barcodes. So if you have been following me you know that I love the "trackability" that a barcode gives the client. Well the verdict is out! There is a 700% increase in the number of people using barcodes. This information is from the article from Print in the Mix. See more stats below!
*An aggressive growth of scanning traffic – up over 700% in 2010 demonstrating consumer adoption of this emerging advertising device.
*Starting in July 2010, there were more scans in a single month than all of 2009 combined
Read this article and find out what percent of barcodes that are scanned are on books!!
http://printinthemix.cias.rit.edu/fastfacts/show/375
If you just look at how thw barcode chaged the way we buy groceries you can see the potential in it and its place in the future of printing.
ReplyDeleteChris